Tell the World Differently
“Where stories, technology, and creativity shape the future”
“Where stories, technology, and creativity shape the future”
The Bachelor’s Degree constitutes the first cycle of higher education within the LMD system (Bachelor’s – Master’s – Doctorate). It is sanctioned by obtaining a National Bachelor’s Degree awarded by IPSI after three years of study (six semesters).
Every day, billions of people discover the world through videos, podcasts, social media feeds, immersive experiences and data visualisations. Behind each of these experiences are professionals who know how to transform information into stories that inform, engage and inspire. The Bachelor’s Degree in Media and Digital Storytelling prepares you to become one of those professionals.
Designed for the creators, innovators and media entrepreneurs of tomorrow, this pioneering three-year programme combines storytelling, digital production, data analysis and artificial intelligence to train a new generation of media specialists. The programme is crowned with an intensive professional internship lasting 16 to 24 weeks (2 to 6 months) in newsrooms, media organisations, digital agencies, or innovative content ventures.
Admission and Registration
1 . High School Graduates (Baccalaureate Holders) : From all academic tracks (Arts, Sciences, Economics, etc.), oriented through the Ministry of Higher Education and Scientific Research (academic file + baccalaureate score + entrance exam/selection).2 . International Students : Mainly originating from partner and Arab countries, assigned through the Directorate of International Cooperation (applications submitted via diplomatic channels).
3 . Reorientation Students : Students already enrolled in another higher education institution (application review and personal interview).
4 . Professionals and Content Creators : Professionals demonstrating relevant experience or proven achievements in media, communication, and digital technologies.
Core Subjects & Learning Pillars
The curriculum relies on essential pillars forming an integrated pedagogical framework, blending theoretical foundations with practical skills to train professionals capable of adapting to contemporary media transformations :1 . Emerging Narratives and Digital Storytelling: Cross-media storytelling, scrollytelling, interactive content, and immersive formats (360° and Virtual Reality).
2 . Digital and Audiovisual Production: Podcasts, web radio, digital video, motion graphics, and mobile journalism (MOJO).
3. Artificial Intelligence Applied to Media: A progressive AI pathway spanning 5 semesters (from prompting fundamentals for visual/audiovisual creation to deploying AI agents and editorial pipelines).
4 . Data & Online Investigation: Data journalism, interactive infographics, Python programming for content creators, Open-Source Intelligence (OSINT), and fact-checking.
5 . Audience Growth & Media Entrepreneurship: Community management, newsletters, Key Performance Indicators (KPIs), business models, and media venture creation.
This programme goes beyond theoretical knowledge by integrating intensive practical workshops, project creation sessions, and an extended field internship within newsrooms, digital agencies, or production studios.
Career Opportunities & Employability
In a context of rapid digital transformation and global media evolution, the Bachelor’s Degree in Media and Digital Storytelling aims to prepare graduates to :
. Integrate local and international markets within media outlets, brands, public institutions, NGOs, and tech companies;
. Design and execute innovative content strategies adapted to modern audiences;
. Innovate and lead within the media sector by launching independent platforms and projects;
. Harness AI and data tools to optimize content production, verification, and distribution.
. Integrate local and international markets within media outlets, brands, public institutions, NGOs, and tech companies;
. Design and execute innovative content strategies adapted to modern audiences;
. Innovate and lead within the media sector by launching independent platforms and projects;
. Harness AI and data tools to optimize content production, verification, and distribution.
Career Pathways for Graduates
| Création & Production | Data, IA & Tech | Engagement & Audience | Investigation & Intelligence |
| Digital Journalist / Content Creator | Data Journalist | Community Manager | OSINT Analyst / Specialist |
| Podcast Producer | Editorial AI Specialist | Audience Development Specialist | Fact-Checker / Verification Officer |
| Video Producer / Editorial Designer | Immersive Content Designer | Newsletter Editor | Digital Monitoring Officer |
| Motion Designer | Media Entrepreneur |
Programme Specifics
This programme stands out through unique features designed for the digital era, distinguishing it from traditional academic curricula :1 . A Unique 5-Semester Progressive AI Pathway: Continuous learning covering visual prompting, automated workflows, and AI agents while adhering to responsible usage.
2 . Convergence of Storytelling, Data, and Investigation: Direct integration of digital storytelling, Python programming for data analysis, and open-source intelligence (OSINT) techniques.
3 . Digital Transformation & Entrepreneurship as a Backbone: Modules focused on monetisation, audience growth, and media startups, turning graduates into "opportunity creators" rather than mere job seekers.
Pursuing Advanced Studie
The degree provides an excellent foundation for advanced Master's studies in Tunisia and abroad :. Master’s in crossmedia
. Research Master’s in Information and Communication Sciences
. Entrepreneurship and incubation programs supporting innovative media start-ups and creative ventures